Sunday, June 23, 2013

The Sweetest Comeback In America

"The Sweetest Comeback In The History Of Ever."

This summer, Twinkies, CupCakes, Ding Dongs, Donettes and other classic treats are making a comeback.

Now under new ownership, Hostess said Twinkies snack cakes will return to store shelves July 15 in what it calls "The Sweetest Comeback In The History Of Ever."

The Twinkie is a North American snack cake that is owned by Private equity firms Apollo Global Management and Metropoulos & Co. and marketed as a "Golden Sponge Cake with Creamy Filling". Twinkie production in the United States will resume and they will be available again by July 15, 2013.

Box of  Hostess Twinkies
by Saputo Incorporated (in production)

It is still being produced in Canada by Saputo Incorporated's Vachon Inc. (at a bakery in Montreal) which owns the Canadian rights for the product.

On March 19, 2013 a Manhattan bankruptcy judge approved the sale of the iconic cream-filled snack to two investment firms, Apollo Global Management and Metropoulos & Co. for $410 million.

Twinkie History

Twinkies were invented in River Forest, Illinois on April 6, 1930 by James Alexander Dewar, a baker for the Continental Baking Company. Realizing that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie. He said he came up with the name when he saw a billboard in St. Louis for "Twinkle Toe Shoes".

During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited-time promotions, but the company used vanilla cream for most Twinkies.

In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream. The product was soon dropped.

Vanilla's dominance over banana flavoring would be challenged in 2005, following a month-long promotion of the movie King Kong. Hostess saw its Twinkie sales rise 20 percent during the promotion, and in 2007 restored the banana-cream Twinkie to its snack lineup.

The Twinkie defense is a derogatory term for a criminal defendant's claim that some unusual factor (such as allergies, coffee, nicotine, or sugar) diminished the defendant's responsibility for the alleged crime.

The term arose from Herb Caen's description of the trial of Dan White, who was convicted in the fatal shootings of San Francisco mayor George Moscone and city supervisor Harvey Milk.
During the trial, psychiatrist Martin Blinder testified that White had suffered from depression, causing diminished capacity. As an example of this, he mentioned that White, formerly a health food advocate, had begun eating junk food.

Deep-fried Twinkie

A deep-fried Twinkie involves freezing the cake, dipping it into batter, and deep-frying it to create a variation on the traditional snack cake. It was described by a story in The New York Times in this way: "Something magical occurs when the pastry hits the hot oil. The creamy white vegetable shortening filling liquefies, impregnating the sponge cake with its luscious vanilla flavor...

The cake itself softens and warms, nearly melting, contrasting with the crisp, deep-fried crust in a buttery and suave way. The pièce de résistance, however, is a ruby-hued berry sauce, adding a tart sophistication to all that airy sugary goodness".

The Texas State Fair had introduced the fried Twinkie to great popular acclaim, and the notion spread to other state fairs across the U.S., as well as some establishments that specialize in fried foods.

Fried Twinkies are sold throughout the U.S. in fairs as well as ball games, and in various restaurants.


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